About Us

LEFT TO RIGHT: Paul Fershtand & St. Clair Newbern IV

Live Energy was founded by industry veterans St. Clair Newbern IV and Paul Fershtand. We’ve spent the last decade focused solely on helping businesses make smarter electricity buying decisions, and have a track record to prove it. We understand the electricity markets, we know all the retail electricity providers (and they know us) and we fully understand your options. We have been serving clients since the day the market opened, and truly aspire to deliver a service unlike any other provider in the market.

Our approach is to “not sell” anything. We will teach you how to look at the market, show you how it works, and how to leverage deregulation to increase profits, and decrease costs in your business. We offer our services on a complimentary basis, so you get a chance to see for yourself that we can do everything we say we can do and more, before making a commitment to us.

St. Clair Newbern IV, CEO & Co-Founder

VIDEO: Interview About What We Do

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St. Clair is the in-house, right-brain visionary, and strategist…  the creative one, who spends most of his time interacting with suppliers, and the energy community, processing client feedback, and always obsessing about how to keep our firm on the leading edge.

  • Born and raised in Fort Worth, TX
  • Attended the University of Texas at Austin
  • Served as Secretary (2007), VP (2008), and President (2009) of Texas Electricity Professionals Association (TEPA)
  • During his role as President of TEPA, was responsible for launching the Certified Electricity Professional (CEP) certification
  • Also played a major role in shaping the ethical standards, and  Code of Conduct that is the back bone of TEPA
  • Obtained Certified Electricity Professional certification in 2009

Paul Fershtand, VP & Co-Founder

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Paul is the left brain, market guru, who provides that counter balance to St. Clair.  Paul oversees our pricing operations and manages our portfolio. His team has a hand in every transaction that we do, making sure the wheels are always turning efficiently and accurately, and that we know where the best options for our clients are. There is nobody who has a better pulse on the market on a daily basis than Paul.

  • Born and raised in Fort Worth, TX
  • Obtained his Master of Finance degree from TCU
  • Has conducted many thousands of transactions over the past decade
  • Obtained Certified Electricity Professional certification in 2009

Pioneers In The Deregulated Electricity Market

As pioneers in the deregulated Texas electricity market, we have witnessed and participated in an incredible market evolution. Since we dove in about ten years ago, the landscape has become more complex, and prices have become much more volatile. We quickly realized that in order to keep up, we needed to build a web-based platform that could track electricity rates and communicate with customers in real time, so they would never miss an opportunity to lock in savings. After many years of development, we are proud that our vision is now a real solution, on which hundreds of Texas businesses rely. The Live Energy Portal is what sets us apart from the rest, and puts us in a category of our own. Often copied, but never duplicated!  With Live Energy you get a team with experience you can trust, as well as the exclusive technology that today’s market requires. Add to that a proven 5-step process, and you get a winning combination that you can count on.  Contact us today and let us show you how we are different. Rest assured, you will learn a lot by contacting us.

Talk To The Founders

So, here’s the deal.  After being in this market for the last ten years, we have seen it all. Players have come and gone, and we have seen a massive influx lately of people who call themselves “energy brokers”, “energy consultants”, “aggregators”, yada, yada, yada. The problem is that they all claim to have the right experience, the right tools, etc. But the bottom line is that we know for a fact, that there is a very short list of really good broker/ consultants in the market.  We are one of them.  But we know that there is no way for you to know this until you get a chance to talk directly with us – the guys in charge. We built this thing from the ground up, and are passionate about every piece of our operation.  That is why we highly encourage you to contact either Paul or St. Clair directly.

We want you to get a sense of who we are, have a chance to drill us with any questions you have, and make an informed decision about whether we are the right fit for your business. We believe that if you do that with everyone that you are considering doing business with, you will easily be able to tell who is the real deal, and who you need to run from.  You have a lot to lose by trusting a slick website, or succumbing to a high pressure sales pitch.  Let’s talk.  If you like what you hear, then we would love the chance to earn your business. If we are not a fit, we may very well recommend one of our friends in the business that would be a better fit.

Don’t Wait. Contact Us Today!

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